From journey map to reality
Turning journey maps into operational decisions customers actually feel.
CX Day 2026
CX Elite Community
Global Customer
Experience Day
Where expertise meets, ideas inspire, and experiences worth telling are made.
DateTuesday, 6 October 2026
Time4:00 PM — 9:00 PM
VenueKing Salman Social Center
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8+
Speakers & experts
Hosted by CX Elite Community
Riyadh, Saudi Arabia · Tuesday, 6 October 2026
Overview
About the Event CX Day
On the first Tuesday of every October, the world celebrates Customer Experience Day (CX Day) — a global occasion that highlights the value of customer experience and its role in building more meaningful and sustainable relationships between organisations and their customers.
Driven by its mission to empower the CX community and encourage the exchange of knowledge and expertise, the CX Elite community continues to mark this occasion with a gathering that brings together leaders, experts and practitioners in an inspiring space for dialogue, shared experience, and the ideas shaping the future of customer experience.
Join us at the CX Day Event — where expertise meets, ideas inspire, and experiences worth telling are made.
One space for practitioners and decision makers — panels, real Saudi market case studies, and direct networking.
0Expected attendees
0Speakers & experts
0Sessions & panels
0Hours of content
Themes
What we will cover
Six practical themes reflecting what CX teams are working on today — case studies and numbers, not theory.
Measuring impact and linking it to revenue
From NPS and CSAT to the language a board understands.
Voice of Customer and the closed loop
Building a VoC programme that works across channels and closes the loop in hours.
AI in customer service
Where AI adds real value — and where humans must stay in front.
Employee experience as the foundation of CX
Why initiatives fail when the frontline is left out.
Service culture and institutional excellence
Building a culture where CX is everyone's responsibility.
Programme
Event Agenda
A full programme of panels, workshops and networking opportunities.
4:00 PM
— 4:30 PM
Welcome
Registration & Welcome
Badge check-in, welcome coffee and early networking.
4:30 PM
— 4:45 PM
Opening
Opening & CX Elite Address
An opening address on the community mission and what makes the 2026 edition different.
4:45 PM
— 5:25 PM
Keynote
Khalid Alshammari
Keynote: CX as a Competitive Advantage
How CX shifts from a support initiative to a real growth engine, with Saudi market examples.
Khalid Alshammari
5:25 PM
— 6:05 PM
Panel
Noura Alotaibi
Abdulaziz Aldosari
Sarah Almutairi
Panel: From Measurement to Impact
An open discussion on linking NPS and CSAT to financial impact — and where most organisations fail.
Noura Alotaibi
Abdulaziz Aldosari
Sarah Almutairi
6:05 PM
— 6:35 PM
Break
Break, Prayer & Networking
Coffee break and networking with attendees and sponsors.
6:35 PM
— 7:15 PM
Workshop
Reem Alqahtani
Workshop: Journey Mapping in 40 Minutes
A hands-on workshop — leave with a first-draft journey map for one of your services.
Reem Alqahtani
7:15 PM
— 7:50 PM
Session
Majed Alharbi
Faisal Alghamdi
AI & CX: Where Is the Line?
Real experiences in support automation — and what should never be automated.
Majed Alharbi
Faisal Alghamdi
7:50 PM
— 8:20 PM
Session
Lamia Alzahrani
Employee Experience = Customer Experience
Why CX initiatives fail when the frontline is left out of the equation.
Lamia Alzahrani
8:20 PM
— 8:45 PM
Open Floor
Open Floor & Audience Q&A
An open space for audience questions with the speakers.
8:45 PM
— 9:00 PM
Closing
Closing & Sponsor Recognition
Closing remarks, sponsor recognition and a group photo.
Expert Line-up
Speakers
Leaders and experts sharing how exceptional customer experience is built.
Keynote
Noura Alotaibi
Head of Customer Experience
Masar Digital Group
Led the redesign of the digital customer journey across 12+ services, with a focus on linking CX metrics to direct revenue impact.
Keynote
Khalid Alshammari
GM, Institutional Excellence
Government Entity
15 years in institutional transformation and beneficiary satisfaction, having raised a national satisfaction index from 68% to 89% in two years.
Reem Alqahtani
Service Design Consultant
Ufuq Experience
Specialist in service design and journey mapping, turning customer research into actionable design decisions with product teams.
Abdulaziz Aldosari
Head of Customer Analytics
Bayan Analytics
Builds churn-prediction models and measures CX initiative impact; shares a practical framework linking NPS to actual purchase behaviour.
Sarah Almutairi
Voice of Customer Manager
Banking Sector
Founded a 9-channel Voice of Customer programme at a local bank, with a 48-hour closed-loop feedback cycle.
Majed Alharbi
Founder & CX Advisor
Tamkeen Solutions
Certified CX trainer who has trained 1,200+ practitioners, focused on building service culture inside operational teams.
Lamia Alzahrani
Employee Experience Lead
Rawa Holding
Works at the intersection of employee and customer experience, presenting a model for measuring frontline empowerment impact.
Faisal Alghamdi
Digital Product Manager
Silah Tech
Leads digital product teams in retail, sharing how AI was applied in customer support without losing the human touch.
Limited seats — and registration is free
Register now and receive your electronic badge instantly, with a personal QR code for entry on event day.
Our Partners
Sponsors & Partners
Proud to partner with leading organisations supporting the CX community.
Strategic Sponsor
Gold Sponsors
Silver Sponsors
Partners
Media Partners
Location
Venue
King Salman Social Center
Riyadh, Saudi Arabia
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DateTuesday, 6 October 2026
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Time4:00 PM — 9:00 PM
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VenueKing Salman Social Center — Riyadh
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Enquiries+966 55 000 0000
Registration
Register Your Attendance
Complete the form and you will instantly receive your confirmation and electronic badge.
Frequently Asked Questions
Is attendance free?
Yes, attendance is completely free but requires prior registration as seats are limited.
How do I receive my badge?
As soon as you register, you receive an email with your electronic badge and personal QR code.
Do I need to print the badge?
No. Simply show the QR code from your phone at the entrance.
Is translation available?
Sessions are delivered in Arabic, with visual content in both Arabic and English.
Can I update my details after registering?
Yes, contact us using the email on the contact section and quote your registration ID.
Are sponsorship opportunities available?
Yes, several sponsorship packages are available — contact us for the sponsorship deck.
Enquiries
Contact Us
CX Day Event 2026
For any enquiry about attendance, sponsorship or speaking, get in touch and we will reply within one business day.
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Email addressinfo@cxelite.org
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Mobile number+966 55 000 0000
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WhatsApp+966550000000